Riding Pink is a mobility solution tailored specifically for women, offering ride services where both drivers and passengers are female. The app addresses safety concerns often faced by women in public or ride-share transport. The UI/UX design focused on building trust, ease of use, and safety-first functionality — making sure that every interaction feels secure and empowering.
The design journey started with interviews and surveys to understand the unique concerns of female riders. From there, wireframes were created focusing on booking simplicity and visibility of safety features. The UI used soft, confident colors, rounded elements, and straightforward typography. Usability testing with female users helped fine-tune ride flows, safety alerts, and profile creation, ensuring the app felt both friendly and protective.